America and Jesus Are the Greatest Brands Humanity Has Produced

allow me to explain

Joe Váradi 🇭🇺

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Brands, trademarks and beyond

The brand consultancy Interbrand famously publishes an annual list of the top 100 global brands. Interbrand touts its own proprietary formula to derive a dollar value for each brand. The brands that make this list — it should come as no surprise — are without exception the names of corporations, or the instantly recognizable products and services of corporations.

Top 5 corporate brands of 2023, source: Interbrand

Apple, and the iconic logo of the apple silhouette with the bite mark, has occupied the #1 spot for several years, with a current valuation of $503 million. Microsoft, Amazon, Google and Samsung round out the top 5. And so on.

More on those brands, later.

But this begs the question: Are there brands beyond the corporate world, that command similar — or perhaps even broader — name recognition?

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Joe Váradi 🇭🇺
Joe Váradi 🇭🇺

Written by Joe Váradi 🇭🇺

Editor of No Crime in Rhymin' | Award-Winning Translator | ..."come for the sarcasm, stay for my soft side"