Atheists Suck at Marketing

by Joe Varadi

Atheists suck at marketing.

I mean, even the label itself is like one strike against us.

What with the prefix -a and all, meaning “not” or “against”.

Think of the pro-life versus pro-choice debate. Both of those camps figured out a way to be pro something. That seems to be the PR master stroke — to pivot away from denying or…