I need to write marketing-oriented article on how atheists need a serious rebanding. To figure out how to cast themselves in a non-negative light. Yes, I think I will — thanks Jack for the inspiration, again.
Let me propose another, positive explanation for religious diversity:
the incredible power of human imagination
Gods, religion, spirits, the soul, are all real … they exist & are sustained in the collective imaginations of religious folk! It’s that simple, really. Occam’s razor strikes again, for the win!