…g Ursula K. Le Guin a Grand Old Dame. ‘ or maybe you’ve read all the stop doing something article?! See I did read your article because the strong ‘Stop ….’ Title.Interesting!51CitycactusJoe VáradiJan 28, 2018·1 min readI’m glad you did Wenny. I’m sure you’re right, the technique works, it’s why content marketers continue to do it. As for the Ursula article, I think (I hope) it was her unusual name that enticed me to read further.