When you replace something that was even average, but was easily recognizable, you have killed any brand equity. (People have come to know and welcome that green icon, and the green typography used throughout the …The Story Behind Medium and the Terrible, Horrible, No Good, Very Bad Logo1903Lon ShapiroJoe VáradiAug 29, 2017·1 min readTrue that, Lon. My own initial reaction to last week’s logo re-boot:O’M’G… A Total Eclipse of the Medium LogoMy very first no-filter reactionmedium.com
